Are carousel ads effective?
Jackson Reed
Updated on January 07, 2026
Carousel Ads Are Engaging Multiproduct ads are great for advertising. Since they were launched, carousel ads have proven effective in increasing sales. In fact, according to a Digiday article, analysis shows that carousel ads outperform regular ads on Facebook. They can drive 10 times more traffic in just three months.
How many cards are in a carousel?
Tell your story with all the available carousel components. You can include up to ten cards in each carousel ad.
How many pictures are in a carousel ad?
10 images
Show more in a single Facebook ad. The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to 10 images or videos within a single ad, each with its own link.
How many cards should you use when starting out with carousel ads Linkedin?
3-5 cards
Start with 3-5 cards in your carousel, and test adding more cards from there. Try slotting your carousel cards in different orders, and optimize based on performance. If you tell a story, place the main value add or call-to-action in the final card to encourage your audience to swipe through the whole carousel.
Is a carousel ad more expensive?
Carousel performed poorly with a cost per lead 2.8 times higher than the image ad, plus a high cost per click and a low rate of engagement.
Why are carousel ads better?
Carousel ads allow advertisers to showcase more images of their community. Since images are more of a focal point than copy is on Instagram, it makes sense that these ads are more consistently engaged with on this platform.
What are carousel ads best for?
Carousel ads on Facebook are an excellent opportunity to show your audience the variety of products or services that you offer. This way, you basically provide your audience with a brief digital catalog to browse through. That means you can display anywhere up to ten different products or services.
How do I post carousel on Facebook 2020?
Go to upload Photo/Video and select Create a Photo Carousel. Then add the link. It will populate the images and allow you to add more. Next, add the link. Facebook will populate your images into the carousel post.
