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The Daily Insight Hub

How did Under Armor get its name?

Author

Emma Miller

Updated on January 07, 2026

Back when the company was first starting, Kevin Plank mentioned the idea of calling it “Body Armor”. His brother, Bill, misheard him and thought he said:“under armor”. The name stuck, of course, with the British spelling being used in order to get the phone number Plank wanted.

What is under Armour’s logo?

Under Armour The UA logo is a U layered with an A, simple and plain. The name was inspired by the term “body armor.” Plank’s brother Bill accidentally called it Under Armour one day, and the name stuck.

What is under Armour’s slogan?

The active wear company Under Armour adopted the phrase “Protect This House” as its motto in an attempt to attract and retain a male customer base, additionally it is a call to all competitors who use their products to stand firm in their resolve to win.

Is under Armour trademark?

UNDER ARMOUR Trademark of UNDER ARMOUR, INC. – Registration Number 2954369 – Serial Number 76561993 :: Justia Trademarks.

Does Dwayne Johnson own Under Armour?

Dwayne ‘The Rock’ Johnson does not own Under Armour but he has become the face of the company sine 2016, which has been a very benefical marketing strategy for the company.

Why is Under Armour spelled wrong?

Under Armour founder and CEO Kevin Plank. But as CEO and founder Kevin Plank told The Washington Post last fall, it was actually the result of trying to get a cool toll-free phone number. In fact, the entire naming process unfolded haphazardly, he said.

Does the rock own under Armour?

Does The Rock own Under Armour? Dwayne ‘The Rock’ Johnson does not own Under Armour but he has become the face of the company sine 2016, which has been a very benefical marketing strategy for the company.

What does the Nike logo stand for?

goddess of victory
Nike co-founder Phil Knight was adamant that his company’s new logo be a simple design that is fluid and conveys motion and speed. The logo is also said to symbolize the wing of the Greek goddess of victory, Nike.

Who is Terrence J and what does he do?

As Terrence J he is a famous television personality, actor and model. Terrence is known for being host of such shows as “106 & Park” as well as “E! News”. In addition to this, Terrence has worked with Sean John on his different clothing lines and he is also the ambassador for the “African American Future Achievers Scholarship Campaign”.

Why was Terence Trent D’Arby angry with Michael Jackson?

Terence Trent D’Arby fell off the music scene about as fast as he jumped on. Well, we found him and he had a whole lot to say about the tension between himself and the late, great Michael Jackson! Why He Was Angry With MJ…And The Government?

What did Tito Jackson do to Jermaine Jackson?

However, family members and friends differ on what happened; while early Jackson 5 band members such as Milford Hite claimed Tito was whipped, both Tito and Jermaine denied that the whipping took place that night and that Joseph just threatened to “whip Tito” if he played wrong after Joseph fixed the string.

What did Michael Jackson wear on his hand?

The film’s depiction of Michael performing “Billie Jean” at the Motown 25 television special, has Jackson wearing his trademark white glove on his right hand. In reality, Michael wore it on his left hand that night. The style of the film’s glove is also notably different, compared to the factual one.