How long has Asda been in UK?
Matthew Harrington
Updated on January 20, 2026
1960s
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. Dedicated colleagues serve customers from our network of stores and online services, including supercentres, superstores, supermarkets, Living stores, petrol filling stations and depots across the UK.
When was Asda founded?
19 February 1949, Leeds, United Kingdom
Asda Stores Limited/Founded
When did Asda become Asda?
1965
“Asda History. Asda Stores Limited was founded as Associated Dairies & Farm Stores Limited in 1949 in Leeds. The adoption of the Asda name occurred in 1965 with the merger of the Asquith chain of three supermarkets and Associated Dairies; Asda is an abbreviation of Asquith and Dairies, often capitalised.
What was the first thing Asda did in the UK?
Creating the Asda way of working, making stores the heart of everything the company did. Opening its first in-store pharmacy. Launch of the Tickled Pink campaign, helping to fight against breast cancer. Asda.com opened for business, offering shopping delivered to your home. The UK’s first supermarket clothing brand launched called George.
When did George clothing come out in Asda stores?
George clothing. Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s.
When did the first Asda store open in Watford?
1986 was another big year for Asda and the industry as a whole with Asda launching its own brand products. These new products provided quality, affordable products for all its customers. Asda also opened its flagship store in Watford with over 64,000 sq.ft of retailer space.
Which is the parent company of Asda supermarkets?
Besides its core supermarkets, the company also offers a number of other services, including financial services and a mobile phone provider that uses the existing EE network. Asda’s marketing promotions are usually based solely on price, and since 2015, like its parent company, Walmart, Asda has promoted itself under the slogan “Save Money.