How many cars are sold at a dealership per month?
Matthew Harrington
Updated on December 27, 2025
Most generally, the best way to gauge a stores units is by counting sales people. As a very loose rule, if the store has ten sales people, they average 100 units total per month. A store with five salespeople would probably average about 50 cars per month. Now, if you have a “mega-store”, they bend that curve a bit.
How many cars does a typical dealership sell?
The average U.S. new-car dealership sold 1,045 new light vehicles in 2016.
What month do car dealers sell the most cars?
The month of May Historically, May has been a major month for auto sales. Between 2013 and 2018, data from Cox Automotive shows it was a hub of buyer activity. Much of that activity can be attributed to “aggressive holiday incentives and promotions” for Memorial Day.
What is the average profit margin for a car dealership?
New cars tend to have a profit margin between the invoice price and what the dealership actually pays for the vehicle of between 8% and 13%. There may be some higher and lower margins, but the overwhelming majority fall somewhere in between those figures.
How many cars do you have to sell to make 100k a year?
To earn $100,000, the average sales person would need to sell about 333 vehicles, nearly one a day or more than one a day per days worked.
Why you should never date a car salesman?
Never date a salesman, because they tell you stories. They tell you selective things about themselves that they know you’d be interested in, so they can pique your interest in them, and slowly reel you in. Never date a salesman, because he can paint you pictures in your head.
How do you find out how long a car has been on a dealers lot?
Usually located inside the driver’s door jamb, you will find a sticker that states the manufacture date along with some other information. If the date is 3 or 4 months old, you will know that the dealer has had that car on their lot for quite some time and they’re probably motivated to sell it.
How much profit does a dealership make on a new car?
Because new cars are such a big-ticket item, new car sales account for over half of the total gross sales at most dealers. Gross profits hover around $2,000 per car, but from a net-profit standpoint, new car sales generally lose money. Wait, what? Yes, the typical new car sold loses a dealership about $200.
Can you tell the cost of an used car from a dealer?
Dealer’s keep their used car costs a closely guarded secret. Normally, only a select few within the dealership have access to this top secret information. No matter what anyone tells you, there’s no way to tell exactly what a dealer paid for a used car. Each used car must be looked at individually.
How can I tell when a car is available for sale on the lot?
An easy first check is to look at the Carfax report if it’s available as it will usually show an entry stating “Vehicle offered for sale” which will match the first day that the vehicle is available on the lot.
How long does it take for a used car to go on sale?
Dealers can access several software platforms that permit them to market price a used vehicle from the initial retail offer. while not keeping used vehicles longer than 60 days in inventory. The concept of waiting for a dealer to get stuck with a used vehicle for over 90 days to get a deal, is “old school” in 2015.
When do dealers consider a car as old?
Generally speaking, dealers consider a unit as old inventory once it passes the 3 month mark. The first round of pricing on a vehicle is usually set on the expensive end with the hope someone will come in who hasn’t researched the pricing or really wants that specific model — but as it’s set hopefully high, it only lasts for a couple of weeks.