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The Daily Insight Hub

How many greeting cards are sold annually?

Author

Daniel Santos

Updated on December 27, 2025

6.5 billion greeting cards
Americans purchase approximately 6.5 billion greeting cards each year. Annual retail sales of greeting cards are estimated between $7 and $8 billion.

Why is Hallmark discontinuing eCards?

To concentrate on developing new and innovative services, Hallmark eCards will end on 4/30/2021. The automatic renewal for all subscriptions will be turned off, starting 3/31/2021.

What company sells the most greeting cards?

Hallmark Cards Inc. (Hallmark) and American Greetings Corporation LLC (AGC) are the two largest players; however, their market share has decreased during the five-year period due to intense competition from smaller brands. Hallmark is a privately held greeting card company that retails greeting cards online.

Is the greeting card industry dying?

Greeting cards are one element of the pre-digital age world that have not died out yet. However, their death might appear on the horizon. In other words, a physical card offers a way to break through the digital clutter. Even so, the overall industry is declining by 3% annually.

Is there still a market for greeting cards?

The global market for Greeting Cards is expected to slump by -3.6% in the year 2020 and will continue to decline, shrinking to a size of US$ 20.4 billion by the year 2027, trailing a post COVID-19 CAGR of -1.7% over the analysis period 2020 through 2027.

Can I make money selling greeting cards?

The Card Making Business Making and selling handmade greeting cards provides the opportunity to simply earn a few extra dollars or to build a significant income. Most small card businesses fall halfway between these two extremes. The greeting cards market is a $7.5 billion annual industry.

Are Hallmark eCards safe?

1. Hallmark e-card e-mails do not include any attachments. To be safe, if you receive an e-card notification with an attachment delete it immediately then empty your “trash” or “deleted e-mails” from your email client.

Are Hallmark eCards free to send?

You must be registered at hallmarkecards.com in order to send cards. While some free ecards are available, many of the premium ecards cost money to send. Alternatively, you can pay $12 annually to join the site, which entitles you to send unlimited numbers of ecards.

What is the markup on greeting cards?

4 (50% POR) if they are sale or return and anything up to 90% POR for the rest.

Are greeting card sales declining?

But while some card sellers have gotten a boost from the pandemic, much of the industry has experienced significant declines, according to Kennedy. He said revenue for greeting cards and related products declined 18.4% during the second quarter at the height of the pandemic, compared with last year.

Are greeting cards profitable?

How much profit can a greeting card business make? A small greeting card business can make about $45,000 per year. Larger companies, like Hallmark, make as much as $19.7 billion on Valentine’s Day alone.

Are Hallmark eCards free?

While the app itself is free, a subscription is required to be able to send an unlimited number of ecards. A one-year subscription is $18, while a one-month subscription costs $5 — the same price as the Web-based desktop Hallmark eCard. Hallmark was founded in 1910 in Kansas City, Mo.

Are Punchbowl eCards safe?

Yes. Punchbowl: Invites & eCards is quiet safe to use but use with caution.

Are there any really free eCards?

Egreetings.com offers thousands of free eCards for you to send using rich graphics, animations, and music. They also provide apps for iPhone and Android devices that remind you of birthdays from your Facebook account and allow you to create and send eCards to your friends’ Facebook walls.

What is a good profit margin for greeting cards?

greeting card profit margins. The 40% profit margin is based on cost per unit to make and doesnt take into account her travel and time. When you buy a printed greeting card from a store, the cost per card is higher as it included profit margins.

How do I submit art to greeting card companies?

Here are four quick steps to help you sell artwork to greeting card companies.

  1. Create a marketable greeting card. The key to selling artwork as greeting cards is to understand the needs of a greeting card company.
  2. Find greeting card publishers.
  3. Submit your greeting card designs.
  4. Follow up with the card companies.

Is the greeting card business profitable?

Why are Hallmark cards so expensive?

To understand a greeting card’s price, start with its most important costs: Paper and people. In the United States, where Hallmark makes most of its cards, workers are already expensive, creating tension in an industry facing a slow decline in the face of a cultural shift toward paperless greetings.