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The Daily Insight Hub

Is Hallmark eCards going away?

Author

Rachel Davis

Updated on February 13, 2026

Information. To concentrate on developing new and innovative services, Hallmark eCards ended on 4/30/2021. The automatic renewal for all subscriptions were turned off, starting 3/31/2021. Your subscription expired on its renewal date in April.

Why are all the Hallmark stores closing?

Many Hallmark stores are closing due to declining sales One Hallmark store owner, Rich Schauer, said, “It’s just not a viable business any longer. People used to buy and send cards all the time. It’s all online now. Everyone celebrates their birthdays on social media.”

Are Hallmark ecards safe?

Hallmark is one of several greeting card companies being targeted via fraudulent e-mails that are flooding the Internet. These e-mails claim to have a link to an e-Card from a family member, friend or neighbor. Clicking on the link downloads a virus onto your computer that compromises personal data.

What will replace Hallmark ecards?

With the news that Hallmark eCards is shutting down, you may be looking for the best Hallmark eCard alternatives to send e-greetings for birthdays, holidays, and other special occasions. At Punchbowl®, we offer gorgeous eCards for every occasion.

Who is the largest greeting card company?

Hallmark Cards and American Greetings, both U.S.-based companies, are the two largest producers of greeting cards in the world today.

Are there any Hallmark stores that are closing?

1 At least 16 Hallmark stores are closing in the first half of 2020. 2 “It’s just not a viable business any longer,” one Hallmark store owner told the Forest Park Review. “People used to buy and send cards all the time. 3 Visit Business Insider’s homepage for more stories.

What happens if hallmark loses its greeting card business?

“Hallmark, at the foundation of its business, namely greeting cards, can become just another commodity. Regardless of its sheer size and subsequent power of reach, brand messaging is its biggest differentiator. If it loses that, it will then become just like with any other commodity product,” Geyrhalter asserts.

How big is the Hallmark greeting card company?

One factor may be the growing diversity of the Hallmark company, which now includes its flagship greeting card business, retail, home and gifts, Crayola and Crown Media cable networks. With 28,000 employees worldwide and revenues of approximately $4 billion, it would appear the company is having an identity crisis.

How many Hallmark stores are there in the world?

Most of Hallmark’s roughly 2,000 stores are privately owned, and “owners make business decisions based on their own circumstances,” according to a statement by the company in 2018.