What are the attributes of a product brand?

Below mentioned are the crucial set of attributes that a brand must possess:

• Relevance :
• Consistency :
• Proper Positioning :
• Sustainable :
• Credibility :
• Inspiration :
• Uniqueness :

What is the definition of the brand name on a product?

brand name. noun. Definition of brand name (Entry 2 of 2) 1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark.

What makes people decide to buy a name brand name over a store brand product?

People buy brand name products for a variety of reasons. From having good experiences with the brand in the past, to wanting to portray a certain image, many shoppers are extremely loyal to their beloved brands.

What are the three types of product attributes?

The three elements of product attributes – the overall product quality, the actual product features included, and how the features are integrated together and how product looks – are very important decisions to guide the success of the product.

What makes a successful brand name?

The brand name is a critical bit of ‘distinctive memory structure’: it identifies, communicates, protects and legalises the brand. It requires planning, focus and perseverance, and ideally the involvement of an experienced ‘brand namer’ to be truly successful.

What is brand and example?

Some examples of firms with brand equity and possessing very recognizable brands of products include Microsoft, Coca-Cola, Ferrari, Apple, and Facebook. If done right, a brand results in an increase in sales not just for the specific product being sold, but also for other products sold by the same company.

Who is famous for creating brand name with meaning?

Creating A Brand Name With Meaning William Shakespeare was famous for telling the world that we shouldn’t judge a person by their title, but he never tried to sell vacations for a company named “Carnage Travel”. The unfortunate truth is that if you’re running a business, your name does matter.

Which is the best strategy for choosing a brand name?

A combination of family and individual brand names capitalize on the reputation of the company while allowing individual brands to be distinguished and identified. This strategy entails using the family brand name first followed by individual names for every brand in every product category that the company operates in.

Why do you need a common brand name?

A common brand name is used for all the products of the company. The goodwill attached to the family brand name benefits all brands and the use of the name in advertisement of one brand helps the promotion of all the brands carrying the family name.

Which is true about your product is your brand?

Opinions expressed by Entrepreneur contributors are their own. Your product is your brand. Its value to customers should be at the very core of how, when, and what you communicate to the world. Apple, Coca-Cola, BMW, Disney, and Intel have powerful brands because they are leaders in their respective industries, not the other way around.