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The Daily Insight Hub

What corporate level strategies is Walmart pursuing Why?

Author

Sophia Koch

Updated on January 22, 2026

Walmart Inc.’s generic strategy is cost leadership. Michael Porter’s model defines cost leadership as a generic competitive strategy that focuses on achieving low costs. As a low-cost producer of retail services and related business outputs, Walmart is able to compete based on low selling prices.

What is Walmart’s corporate?

Bentonville
Walmart Inc. ( /ˈwɔːlmɑːrt/; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquartered in Bentonville, Arkansas.

Why was Walmart so successful?

Throughout its 50+ years of history, Walmart has stayed true to its purpose and consistently striven to offer low everyday prices to its customers, and because of this, Walmart has built for itself a strong and loyal customer base. Customers walking into any Walmart store know that they can count on low prices.

What is the corporate strategy and HR Strategy at Walmart?

As for Walmart, its corporate-level strategy and business-level strategy, as we analyzed above, is the low cost leadership. Then we’ll focus on its functional strategy, especially its HR strategy. Besides the above factors, Walmart builds its low cost leader on employment policies that help it to achieve extraordinarily low employment costs.

What are the business level strategies for Wal-Mart?

Business-level strategies for Wal-Mart In business, three major strategies comprising of cost leadership, differentiation, and focus strategies exist. The focus strategy emphasizes on providing services and products to a specified buyer group or market segment within a given geographic market.

Why do you need a functional strategy at Walmart?

The functional strategy should serve the overall company strategy so the corporate strategy could be implemented more effectively and efficiently. As for Walmart, its corporate-level strategy and business-level strategy, as we analyzed above, is the low cost leadership.

What makes Wal-Mart such a good company?

Through this strategy, the company ensures that it offers customers with quality products at relatively lower prices than other providers in the industry. Through overall cost leadership strategy, Wal-Mart has been offering better quality products at a lower price than any competitor can offer.