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The Daily Insight Hub

What country did Puma start in?

Author

Andrew Campbell

Updated on January 14, 2026

Germany
A first step in a long history driven by speed and performance: The brothers Rudolf and Adolf Dassler founded the company “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in their hometown Herzogenaurach, Germany. Unbeknownst to them, they place the founding stone of the world capital of sports shoes.

Who Founded Adidas?

Adolf Dassler
Adidas/Founders
The name adidas came from the founder, Adolf “Adi” Dassler’s name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas.

Who is Adidas brother?

Rudolf “Rudi” Dassler (26 March 1898 – 27 October 1974) was the German founder of the sportswear company Puma and the older brother of Adidas founder, Adolf “Adi” Dassler….

Rudolf Dassler
Parent(s)Christoph Dassler (father) Pauline Dassler (mother)
RelativesAdolf Dassler (brother)

Is Puma better than Adidas?

Results were generated by 135 employees and customers of adidas and 22 employees and customers of PUMA. adidas’s brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of adidas. PUMA’s brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of PUMA.

Where is the headquarters of the Puma company?

Puma SE, branded as Puma, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.

Where was the first Puma shoe factory located?

For almost a century, the little German town where PUMA was founded and where our headquarters still are, was characterized by its shoe factories. In addition to the Dassler Brothers’ Shoe Factory (Gebr.

How did Rudolf Dassler come up with the name Puma?

In December 1948, in a letter to partners and customers, Rudolf Dassler announced his decision to name the company “PUMA Schuhfabrik Rudolf Dassler”. The details of the new company were added to Germany’s commercial register on January 14, 1949. Even though he had to start from scratch, Rudolf Dassler’s success continued.

When did Adidas change its name to Puma?

His company was renamed Adidas, and in 1948 Rudolf registered his new company, Puma. NEWSWEEK’s Jennifer Barrett spoke with Barbara Smit, author of the new book “Sneaker Wars” (Ecco; $26.95), about how a family feud spawned two of the biggest brands in global sports. Excerpts: