What is a target profit pricing?
Isabella Turner
Updated on December 30, 2025
As the term suggests, target profit pricing is designed to determine how many units we will need to sell to both cover costs AND achieve a set profit. In some firms, marketers are allocated a profit contribution goal/target for the year, and they will use this approach to estimate the required sales volume.
What is the target profit formula?
Units = (Fixed costs + Target profit) / (Selling Price per unit – Cost per unit) This profit target formula now expresses the number of units which the business needs to sell in order to achieve a given target profit level in terms of the fixed costs, the selling price per unit and the cost price per unit.
How do you define target profit analysis explain with example?
Target profit analysis is part of cost-volume-profit analysis, with the main objective being to determine the sales level covering fixed costs and variable costs that would allow a certain amount of profit called target profit to be earned during the relevant accounting period.
What is target pricing strategy?
Target Pricing is a pricing strategy in which the selling price of the product or service is determined first and then the cost is calculated by reducing the profit margin. As the name suggests, first the target of selling price is set and then from there rest of the calculations are done.
What are the disadvantages of target costing?
Target costing can create an unrealistic burden on the production department when the estimated cost is too low. Failure of proper estimation of the quantity may lead to a loss when the business fails to sell all the produced quantity.
What companies use target pricing?
Target costing is particularly popular among Japanese firms such as Toyota, Nissan, Toshiba and Daihatsu Motor in various industries such as automobile manufacturing, electronics, machine tooling, and precision machine manufacturing.
What are the three equations for calculating target profit?
Equation method for target profit: Q = Number (quantity) of units to be manufactured and sold during the period. Ve = Variable expenses to manufacture and sell a single unit of product. Fe = Total fixed expenses for the period. Tp = Target profit for the period.
What is target profit and how is it calculated?
Target profit is the expected amount of profit that the managers of a business expect to achieve by the end of a designated accounting period. Subtract the total amount of expected fixed cost for the period. The result is the target profit.
Who uses target pricing?
Target cost is then given to the engineers and product designers, who use it as the maximum cost to be incurred for the materials and other resources needed to design and manufacture the product. It is their responsibility to create the product at or below its target cost.
What are the four stages of target costing?
The basic stages in target costing are the establishment of targets for market price, volume and profit, from which a target production cost is derived. Cost analysis is carried out to determine an actual cost and identify the extent of, and develop plans for, the cost reduction required to target cost.
What are the stages of target costing?
Steps involved in target costing
- Market research. The organization conducts market research to understand and determine the wants of a customer.
- Identifying the market.
- Product features.
- Product design.
- Determine cost, margin, and price.
- Value engineering process.
- Improve designs.
- Formal approval.
How many units do I need to sell to make a profit?
Calculating Profit per Item Subtract the cost of the product from the sale price of the item. For example, if you sell an item for $40 and it costs your company $22, your profit per unit equals $18.
What is target costing what are its key features?
Key Features of Target Costing: The price of the product is determined by market conditions. The minimum required profit margin is already included in the target selling price. It is part of management’s strategy to focus on cost reduction and effective cost management.
What is target costing and its four stages?
Process of target costing Identifying customer needs. Planning selling price as per the needs. Identifying the target cost. Keep the price in consideration after identifying suppliers and fixing the manufacturing process. Compare sample product with the target and start production for product launch.