What is reputation and why is it important?
Andrew Campbell
Updated on January 14, 2026
Reputation determines the social standing of a person in the society. It is a measure of his or her influence. A person enjoying good reputation is definitely preferred for better jobs and for taking up leadership roles. And good reputation has never hurt anyone.
What is the point of reputation?
Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products and services.
What is one’s reputation?
Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service. Reputation is a belief that is socially transferred from one person or system to another.
What are some examples of reputation?
Reputation is the way you are viewed by people and by your community and the way these people think of you. An example of reputation is the general belief that someone is a nice, honest and hard working person. Such estimation when favorable; good repute; good name.
What factors influence a person’s reputation?
Factors that influence the Reputation Score include:
- Listing and directory presence.
- Online reviews.
- Social media presence.
- Surveys.
- Customer experience management.
What does reputation mean in simple words?
1a : overall quality or character as seen or judged by people in general. b : recognition by other people of some characteristic or ability has the reputation of being clever. 2 : a place in public esteem or regard : good name trying to protect his reputation.
Does reputation really matter?
Reputation is the basis of leadership, no matter the job. Reputation is among the most treasured and powerful assets. It is what others think of us, and it’s at the foundation of how we distinguish ourselves. Our reputation is ours, very personal but also very easy to lose.