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The Daily Insight Hub

What is the average sales close rate?

Author

William Jenkins

Updated on December 27, 2025

Average close rate measures how many opportunities closed during a given period compared to how many new opportunities were created during that same time frame. The average close rate across all industries sits around 19% – which is interesting but not quite as useful as specific data about your industry.

What is sales close ratio?

The Sales Closing Ratio measures the number of prospects engaged by your sales team compared to the number of deals won. This conversion ratio is designed to analyze the effectiveness of your sales funnel.

How is closing rate calculated?

To calculate your close rate, add the total amount of deals made in a month and divide that amount by the number of leads in your pipeline during that time. Multiply that number by 100 to calculate your close rate percentage.

What is a good conversion rate for a sales rep?

What’s a good conversion rate? A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. Earning a good conversion rate places your company in the top 10% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.

What is a good win rate for sales?

Few sales leaders would say they’re satisfied with their win rate. In fact, according to research, the average win rate per sales rep is just 47%.

What is a good closing ratio?

When I ask sales executives what percent of sales qualified leads they can close their answer is generally in the 60% to 80% range. What they mean is that they will close 60% to 80% of what they thought they would close. Close rates probably can be a lot lower than most people think.

What is sales life cycle?

A sales cycle is a series of events or phases that occur during the selling of a product or service. This article will cover the typical seven steps or stages in that process, but remember that not every sale or customer interaction will follow the same path.

How is sales ratio calculated?

By dividing the costs of selling to the total value of sales – and then multiplying the result by 100, you will get the ratio you were looking for. So, the formula should look like this: (Cost of selling / Total value of sales) x 100. Keeping it simple and basic is the right way to go.

What is a good close ratio?

Therefore, it’s likely you will close deals with existing customers eight to nine out of every times you deal with them. Conversely, you should expect that closing ratios of targeted new business from prospects will come in as a reciprocal of the loyal factor, i.e. you’ll close on only 10% to 20% of your opportunities.

What is the closing rate?

The exchange rate for two currencies at the end of a period of time, such as a trading day or month.

What is your sales conversion rate?

The conversion rate is the number of conversions divided by the total number of visitors. For example, if an ecommerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%. A conversion can refer to any desired action that you want the user to take.

What is a good win ratio?

In general, it is considered a good win/loss ratio if a trader wins more than 50 percent of their trades. Much like a sports team, the goal is to win more than they lose. However, if a trader aims to dominate like an exceptionally good sports team, then maybe 50 percent isn’t good enough.

What is a good win rate?

A typical good win rate will range anywhere from 1bb/100 up to 10bb/100 or higher. However, defining a good specific personal win rate is subjective and therefore impossible to answer definitively.

What does a closing ratio tell you?

Closing ratio, or close rate, is a measure that shows how efficiently a sales professional or a sales team performs. It tracks how many sales have been closed compared to the number of proposals given. In other words, it tracks how many leads out of all prospects made a purchase.

What is BOP closing ratio?

The ratio between the pressure in the hole and the operating-piston pressure needed to close the rams on a given BOP design against a particular well head pressure.

What is a closure rate?

A closed funnel close rate measures how many deals you won, divided by the total number of deals closed, won or lost. To calculate a closed funnel close rate, you take the number of closed won deals in a particular time period and divide by the total number of deals won plus lost with a close date in that same period.