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The Daily Insight Hub

What type of company is Amway?

Author

Sarah Martinez

Updated on January 14, 2026

direct selling company
Amway is a direct selling company that compensates its Independent Business Owners (“IBOs”) for their own sales and for sales generated by IBOs who are members of a sales team that they support in the business, using a multi-level marketing (MLM) plan structure.

Is Amway a private company?

Amway was ranked by Forbes as the 42nd-largest privately held company in the United States in 2018, and as the number one largest company on the Direct Selling News Global 100 list in 2018.

Which country owns Amway company?

USA
In 1959, Rich DeVos and Jay Van Andel founded Amway Corporation. Says Rich DeVos, “We were just two guys from Ada, Michigan, USA who wanted to have a business of our own.

What kind of marketing company is Amway Corporation?

Amway (short for “American Way”) is an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products.

Where is Amway health and wellness company located?

Headquartered in Ada, Michigan, Amway is an MLM company who sells health, wellness, beauty, nutrition, and home care products to the masses.

How many countries does Amway have in the world?

the company operated in over 100 countries and territories, organized into regional markets: the Americas, Europe, greater China, Japan and Korea, and SE Asia/Australia. Amway’s top ten markets are China, Korea, the United States, Japan, Thailand, Taiwan, India, Russia, Malaysia and Italy.

What are the different product lines of Amway?

Amway’s product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world.