When did Jordan become its own company?
Daniel Santos
Updated on January 22, 2026
Michael Jordan signed his deal with Nike in 1984 and while the Jordan brand started as part of Nike as a subsidary, the brand has it’s own identity. The Jordan Brand became so huge, that in 1997, Nike started marketing it as it’s own stand alone brand.
When did Jordan Brand separate from Nike?
1997
By 1997, the total Jordan franchise was big enough that Nike spun it off as its own brand. It’s now reached a new milestone.
Who is the founder of Jordan company?
John “Jay” Jordan II
John “Jay” Jordan II is the Chairman Emeritus and Founder of The Jordan Company. Jay founded TJC in 1982. Prior to founding TJC, Jay spent nine years with Carl Marks & Co., Inc., a middle-market merchant bank.
How much of Jordan does Nike own?
It’s safe to say the company is doing well for itself. But what about Jordan individually? Thanks to his agreement with Nike, Jordan earns a five percent royalty on all of Nike’s gross sales.
How did Jordan get his own brand?
From his first season, Michael Jordan was a noticeably talented player. Nike took a risk on the young athlete and signed a unique deal with Jordan to produce his own line of shoes. The famous ploy by Nike at the time was to pay the $5000 fine that Jordan received every time he wore the new shoes on the court.
Is Jordans owned by Nike?
Air Jordan is an American brand of basketball shoes, athletic, casual, and style clothing produced by Nike.
Did Michael Jordan create Jordans?
Founded in Chicago, Air Jordan was created for Hall of Fame basketball player and six-time NBA Finals MVP Michael Jordan during his time with the Chicago Bulls. The original Air Jordan sneakers were produced exclusively for Michael Jordan in late 1984, and released to the public on April 1, 1985.
Why did Jordan sign with Nike?
“I wanted Michael to go with Nike because they were the upstart.” Jordan, who was 21 at the time, was stubborn. “I couldn’t even get him to get on the damn plane and go visit the [Nike] campus,” recalls Falk. “So I called his parents.”
Who was the designer of the first Air Jordan?
The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. A listing of all Air Jordan releases since 1985. The first Air Jordan was produced for Michael Jordan during his time with the Chicago Bulls in 1984 and designed by Peter C. Moore.
When did the first Air Jordan sneakers come out?
It was created for former professional basketball player Michael Jordan. The original Air Jordan I sneakers were produced exclusively for Jordan in early 1984, and released to the public in late 1984. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.
What was the origin of the Jordan Brand?
The story behind that Jordan photo is also interesting. The design team in charge of creating the Jordan brand was led by Peter Moore. Peter came across a photo of Jordan in “Life” Magazine showing him wearing his Olympic jumpsuit and soaring towards a rim.
What was the history of the Kingdom of Jordan?
Jordan: The History of Modern Jordan. by Mitchell G. Bard. Jordan did not exist until 1921 when Winston Churchill invented it. For the next 25 years, Britain dominated the nation’s affairs. Britain also created, trained, and led one of the region’s most effective armies, the Arab Legion.