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The Daily Insight Hub

Which is the most important function of the advertising department?

Author

Sarah Martinez

Updated on January 15, 2026

Creation of ads
Advertising agency put the advertising-plan into action under its creative function. Creation of ads is the most important function of an ad agency.

What are the three major goals of advertising?

Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas.

What are the 3 major goals of advertising?

The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas.

What do you do in the advertising department?

An advertising sales department is responsible for selling media space to advertisers. If they work for a magazine publisher, they sell space (such as half a page or a page) in the magazine. If they work for a TV station, they sell airtime to advertisers.

What does it mean to be an advertising manager?

Advertising managers are in charge of promoting, marketing and advertising a company’s products. They maintain close working relationships with all departments within a company as well as working intimately with the marketing department. A successful and professional advertising manager will have years of experience and in-the-trenches know-how.

What are the functions of an ad agency?

The office management in an ad agency functions under its management services. This department is responsible for hiring office staff, training and developing the newly joined team, issuing salaries and perks to the staff, extending welfare facilities, and filing and maintaining records of all the prime documents.

What are the main responsibilities of the marketing department?

The marketing department in a company is generally responsible for identifying, attracting and retaining customers. They manage these responsibilities through a combination of duties in the areas of research, promotion and customer service.