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The Daily Insight Hub

Who created Fisher-Price?

Author

Rachel Davis

Updated on January 12, 2026

Herman Fisher
Margaret Evans PriceIrving PriceHelen Schelle
Fisher-Price/Founders
90 Years Young, We’re Still Delivering the Playful Experiences Our Founders Envisioned — Every Single Day. In 1930, Fisher-Price® was founded on the belief that the world needed better toys. Our founders, Herman Fisher, Irving Price and Helen Schelle, launched the brand with the mission of making childhood more fun.

What is Fisher-Price net worth?

Little People – Fisher Price has an estimated net worth of about $766.7 thousand.

Who is the CEO of Fisher-Price?

Ynon Kreiz
Ynon Kreiz serves as the CEO / President of Fisher-Price. Steve Christman serves as the VP Finance of Fisher-Price.

Is Fisher-Price Safe?

Are Fisher-Price toys safe? No, Fisher-Price toys are not safe for babies or children. The lack of clarity surrounding their manufacturing process and their staunch refusal to come clean about potential BPA in their toys is a RED FLAG.

What baby food is on recall?

Beech-Nut recall: Baby food brand will stop selling rice cereal due to high arsenic levels. Beech-Nut Nutrition, a popular brand of baby food, is voluntarily recalling a lot of its rice cereal because it contained levels of arsenic above federal guidelines.

Is Fisher-Price made in China?

Fisher-Price owns 11 factories in China, but these toys were made by another company on contract. They bore the Fisher-Price label and the company is responsible for making sure they are safe.

What is the most successful toy brand?

Lego
In 2020, Lego was the top ranked toy brand in the world with a brand value of approximately 6.5 billion U.S. dollars. The global toy market is significant, having reached 89 billion U.S. dollars in annual revenue in 2019. As such, the opportunities for toy manufactures are large if they can overcome stiff competition.

What kind of index is the Fisher Price Index?

The Fisher Price Index, also called the Fisher’s Ideal Price Index, is a consumer price index (CPI) used to measure the price level of goods and services over a given period. The Fisher Price Index is a geometric average of the Laspeyres Price Index and the Paasche Price Index.

Where did the name FISHER PRICE come from?

History. Founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Price’s illustrator-artist wife Margaret Evans Price, and Helen Schelle, the name Fisher-Price was established by combining two of the three names. Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York.

Who is the parent company of Fisher Price?

Fisher-Price (styled as fisher-price since 2019) is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. Fisher-Price has been a subsidiary of Mattel since 1993.

Who was the founder of Fisher Price toys?

Last but not least, Fisher-Price created the Little People, a.k.a. Play Family, and all their elaborate playsets, which are the most collected of Fisher-Price’s vintage toys today. Herman Fisher—with financial backing from Irving Price, Elbert Hubbard, and Helen Schelle—established Fisher-Price in East Aurora, New York, in 1930.