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The Daily Insight Hub

Why did Toyota get rid of Scion?

Author

Daniel Santos

Updated on January 07, 2026

A press release issued this morning said the decision to discontinue Scion was made in part because the younger buyers Scion was founded to attract are happy buying Toyota models. More than a decade ago, Scion was created to attract young buyers into the Toyota fold with inexpensive small cars and no-haggle pricing.

Is Scion owned by Subaru?

Subaru: Owned by Fuji Heavy Industries with Toyota a minority partner. Toyota Motor Company owns: Lexus, Scion, Daihatsu and Hino Motors, with a stake in Fuji Industries (Subaru’s parent company) and Isuzu.

Is Scion part of the Toyota family?

Today, Scion iA, iM and FR-S have transformed and joined the Toyota family as the Yaris, Corolla Hatchback and 86. We hope you’ll join us as Toyota continues to develop cars that meet your needs. Let’s go places!

Is Scion a good car?

The 2016 Scion tC ranks in the middle of the highly competitive compact car class. It has a great reliability rating, a spacious interior, and plenty of cargo space. That said, it also has a stiff ride, poor fuel economy, and a noisy cabin filled with cheap plastics.

Are scions any good?

Are scions good on gas?

Great Gas Mileage As some of the highest values in the subcompact class, the Scion iA is a relief to drive, no matter the destination. In fact, great gas mileage is one of the many reasons the iA makes for such a great commuter vehicle.

How did the Toyota Scion brand get its name?

This project became known as Scion. Toyota had previously participated in a project in Japan with other Japanese companies who attempted to market products to younger buyers. Toyota manufactured three vehicles under the WiLL brandname, which were exclusive to Toyota NETZ Store Japanese dealerships.

When did the Scion tC come out in the US?

The tC was introduced first in the United States in 2005 and then, beginning with the second generation in 2010, in Canada as well. The tC is considered the spiritual successor to the Toyota Celica in North America, made to appeal to the millennial market.

When did scion start selling cars in Canada?

In September 2010, Scion expanded into Canada, with vehicles offered at 45 selected dealers starting in Toronto, Montreal, and Vancouver, followed by other cities. Launch models included the tC, xD, and xB. The first new Scions were shown in Canada at the 2009 Montreal International Auto Show .

What kind of car is the Scion iA?

Today, Scion iA, iM and FR-S have transformed and joined the Toyota family as the Yaris, Corolla Hatchback and 86. We hope you’ll join us as Toyota continues to develop cars that meet your needs. Let’s go places! Introducing the Yaris, Corolla Hatchback and 86. Explore Toyota Vehicles If playback doesn’t begin shortly, try restarting your device.